Browsing by Subject Marketing

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Showing results 7 to 17 of 17
  • TVS.004951_TT_Marcia-Barnes-Here-We-Grow_-The-Marketing-Formula-to-10x-Your-Business-and-Transform-Your-Future-Adv.pdf.jpg
  • Sách/Book


  • Authors: Barnes, Marcia (2023)

  • In Here We Grow, you'll learn how to build scalable and repeatable marketing programs that result in transformational change - whatever that may look like for your business. Along the way, you'll get to know Marcia Barnes, founder and CEO of Valve+Meter Performance Marketing and her personal story of transformation that took her from poor beginnings to building a marketing methodology that grew one company's annual revenue from $2 million to $440 million.

  • TVS.005123_TT_Gary Armstrong, Philip Kotler - Marketing_ An Introduction, Global Edition-Pearson (2022).pdf.jpg
  • Sách/Book


  • Authors: Armstrong, Gary (2023)

  • The fifteenth edition of Marketing: An Introduction reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships. Students learn how customer value and customer engagement drive every good marketing strategy

  • TVS.005138_TT_Michael Solomon, Greg Marshall, Elnora Stuart - Marketing_ Real People, Real Choices-Pearson (2020).pdf.jpg
  • Sách/Book


  • Authors: Solomon, Michael R (2018)

  • The 10th Edition continues its focus on the core issues of study. These include value, personal branding, analytics and metrics, and ethical and sustainable marketing. With this text, you'll be well equipped to tackle what's happening in the world of marketing today

  • TVS.005463_TT_Miguel Angelo Hemzo - Marketing Luxury Services_ Concepts, Strategy, and Practice-Palgrave Macmillan (2023).pdf.jpg
  • Sách/Book


  • Authors: Hemzo, Miguel Angelo (2023)

  • The text opens with an exploration the history and evolution of the concept and definition of luxury and the effect upon the practice of luxury marketing today, concluding with an overview of the contemporary luxury market, description of the main players, and relevant industry trends.

  • TVS.005363_TT_Michael Solomon, Greg Marshall, Elnora Stuart - Marketing_ Real People, Real Choices [Global Edition]-Pearson (2022).pdf.jpg
  • Sách/Book


  • Authors: Solomon, Michael (2022)

  • the 11th Edition continues its focus on thecore issues every marketer needs to know, including value, analytics andmetrics, and ethical and sustainable marketing. It also emphasizes theimportance of branding oneself and shows students how the concepts they learnin class apply directly to their own personal marketing plan. With this text,students take an active approach to understanding marketing through decisionmaking and are well equipped to tackle what’s happening in the world ofmarketing today.

  • TVS.004950_TT_Ralf T. Kreutzer - Practice-Oriented Marketing_ Basics – Instruments – Case Studies-Springer (2023).pdf.jpg
  • Sách/Book


  • Authors: Kreutzer, Ralf T (2023)

  • This book introduces the fundamentals of marketing and is consistently oriented to the following guiding ideas: Ensuring a consistent transfer of theoretical approaches into practical implementations throughout all chapters. Integration of a variety of examples in order to make marketing directly comprehensible at all times.Clear presentation of goals, strategies, instruments and psychological explanations of marketing. A marketing book that has been consistently developed with and for its target group.

  • TVS.005139_TT_Philip Kotler_ Gary Armstrong - Principles of Marketing [rental Edition]-Pearson (2020).pdf.jpg
  • Sách/Book


  • Authors: Kotler, Philip (2021)

  • The 18th Edition ispacked with stories illustrating how companies use new digital technologies tomaximize customer engagement and shape brand conversations, experiences, andcommunities. Reach every student with MyLab MarketingMyLab empowers you to reach every student.

  • TVS.004947_TT_Cheng Lu Wang - The Palgrave Handbook of Interactive Marketing-Palgrave Macmillan (2023).pdf.jpg
  • Sách/Book


  • Authors: Wang, Cheng Lu (2023)

  • This book provides a timely and comprehensive textbook companion and/or course project resource for college educators and students used for variety of graduate and undergraduate marketing courses, such as Digital Marketing, Internet Marketing, Social Media Marketing, New Media Communication, Marketing Analytics and Marketing Management, etc