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Title: Marketing: Real People, Real Choices
Authors: Solomon, Michael
Keywords: Marketing; Tiếp thị
Issue Date: 2022
Publisher: Pearson
Abstract: the 11th Edition continues its focus on thecore issues every marketer needs to know, including value, analytics andmetrics, and ethical and sustainable marketing. It also emphasizes theimportance of branding oneself and shows students how the concepts they learnin class apply directly to their own personal marketing plan. With this text,students take an active approach to understanding marketing through decisionmaking and are well equipped to tackle what’s happening in the world ofmarketing today.
URI: http://thuvienso.thanglong.edu.vn//handle/TLU/9803
Appears in Collections1-Kinh tế - Quản lý
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