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Title: Marketing Luxury Services: Concepts, Strategy, and Practice
Authors: Hemzo, Miguel Angelo
Keywords: Marketing; Marketing Luxury Services; Tiếp thị các dịch vụ cao cấp
Issue Date: 2023
Publisher: Palgrave Macmillan
Abstract: The text opens with an exploration the history and evolution of the concept and definition of luxury and the effect upon the practice of luxury marketing today, concluding with an overview of the contemporary luxury market, description of the main players, and relevant industry trends.
URI: http://thuvienso.thanglong.edu.vn//handle/TLU/9490
Appears in Collections1-Kinh tế - Quản lý
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