Item Infomation
| Title: | Marketing Luxury Services: Concepts, Strategy, and Practice |
| Authors: | Hemzo, Miguel Angelo |
| Keywords: | Marketing; Marketing Luxury Services; Tiếp thị các dịch vụ cao cấp |
| Issue Date: | 2023 |
| Publisher: | Palgrave Macmillan |
| Abstract: | The text opens with an exploration the history and evolution of the concept and definition of luxury and the effect upon the practice of luxury marketing today, concluding with an overview of the contemporary luxury market, description of the main players, and relevant industry trends. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/9490 |
| Appears in Collections | 1-Kinh tế - Quản lý |
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