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Title: Marketing : an introduction
Authors: Armstrong, Gary
Keywords: Marketing; Tiếp thị
Issue Date: 2023
Publisher: Pearson
Abstract: The fifteenth edition of Marketing: An Introduction reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships. Students learn how customer value and customer engagement drive every good marketing strategy
URI: http://thuvienso.thanglong.edu.vn//handle/TLU/9767
Appears in Collections1-Kinh tế - Quản lý
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