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Title: Principles of marketing
Authors: Kotler, Philip
Keywords: Marketing; Nguyên lý tiếp thị; Kinh tế thị trường
Issue Date: 2021
Publisher: Pearson Education Limited
Abstract: The 18th Edition ispacked with stories illustrating how companies use new digital technologies tomaximize customer engagement and shape brand conversations, experiences, andcommunities. Reach every student with MyLab MarketingMyLab empowers you to reach every student.
URI: http://thuvienso.thanglong.edu.vn//handle/TLU/9780
Appears in Collections1-Kinh tế - Quản lý
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