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    Browsing by Subject Marketing

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    Showing results 1 to 17 of 17
    • TVS.005134_TT_Jane Cunningham_ Philippa Roberts - Brandsplaining_ Why Marketing is (Still) Sexist and How to Fix It-Penguin Business (2021).pdf.jpg
    • Sách/Book

    • Brandsplaining: Why Marketing is (Still) Sexist and How to Fix It

      • Authors: Cunningham, Jane (2021)

    • Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed
    • TVS.006046_TT_(Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series) Ayantunji Gbadamosi - Critical Perspec.pdf.jpg
    • Sách/Book

    • Critical perspectives on diversity, equity, and inclusion in marketing

      • Authors: Gbadamosi, Ayantunji (2023)

    • This book covers the fields of Marketing, Ethics, and Diversity to provide the resources necessary for researchers, managers, and policy makers for insight into consumption practices, diversity, inclusion, limitations, and their theoretical and practical implications"
    • TVS.005358_TT_Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, Jacky Mussry - Entrepreneurial Marketing_ Beyond Professionalism to Creativity, Leader.pdf.jpg
    • Sách/Book

    • Entrepreneurial marketing : beyond professional marketing

      • Authors: Kotler, Philip (2023)

    • "Marketing legend Phil Kotler and his colleagues explain why the conventional "professional" approach to marketing is no longer enough. Marketers must be more entrepreneurial, creative, and risk-taking, if they are to adapt to the challenges of the post-pandemic digital world. Entrepreneurial Marketing explains the basics of professional marketing and marketing operations, but also how this foundation must support entrepreneurial thinking and risk-taking. This marriage of professional and entrepreneurship is the new capability marketers need to grow their companies in the next ten years. Each chapter starts with a global or regional case study"--
    • TVS.005338_TT_Marta Massi - From Art to Marketing_ The Relevance of Authenticity to Contemporary Consumer Culture-Palgrave Pivot (2023).pdf.jpg
    • Sách/Book

    • From Art to Marketing: The Relevance of Authenticity to Contemporary Consumer Culture

      • Authors: Massi, Marta (2023)

    • Taking a new approach to a relatively underexplored area, this book examines the concept of authenticity and its relevance to marketing management. The author draws on several disciplines, including arts, philosophy, sociology and psychology, as well as focusing on important sub-fields within the field of marketing such as consumer behaviour and tourism.
    • TVS.004951_TT_Marcia-Barnes-Here-We-Grow_-The-Marketing-Formula-to-10x-Your-Business-and-Transform-Your-Future-Adv.pdf.jpg
    • Sách/Book

    • Here We Grow: The Marketing Formula to 10x Your Business and Transform Your Future

      • Authors: Barnes, Marcia (2023)

    • In Here We Grow, you'll learn how to build scalable and repeatable marketing programs that result in transformational change - whatever that may look like for your business. Along the way, you'll get to know Marcia Barnes, founder and CEO of Valve+Meter Performance Marketing and her personal story of transformation that took her from poor beginnings to building a marketing methodology that grew one company's annual revenue from $2 million to $440 million.
    • TVS.005123_TT_Gary Armstrong, Philip Kotler - Marketing_ An Introduction, Global Edition-Pearson (2022).pdf.jpg
    • Sách/Book

    • Marketing : an introduction

      • Authors: Armstrong, Gary (2023)

    • The fifteenth edition of Marketing: An Introduction reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships. Students learn how customer value and customer engagement drive every good marketing strategy
    • TVS.005138_TT_Michael Solomon, Greg Marshall, Elnora Stuart - Marketing_ Real People, Real Choices-Pearson (2020).pdf.jpg
    • Sách/Book

    • Marketing : real people, real choices

      • Authors: Solomon, Michael R (2018)

    • The 10th Edition continues its focus on the core issues of study. These include value, personal branding, analytics and metrics, and ethical and sustainable marketing. With this text, you'll be well equipped to tackle what's happening in the world of marketing today
    • TVS.005463_TT_Miguel Angelo Hemzo - Marketing Luxury Services_ Concepts, Strategy, and Practice-Palgrave Macmillan (2023).pdf.jpg
    • Sách/Book

    • Marketing Luxury Services: Concepts, Strategy, and Practice

      • Authors: Hemzo, Miguel Angelo (2023)

    • The text opens with an exploration the history and evolution of the concept and definition of luxury and the effect upon the practice of luxury marketing today, concluding with an overview of the contemporary luxury market, description of the main players, and relevant industry trends.
    • TVS.005363_TT_Michael Solomon, Greg Marshall, Elnora Stuart - Marketing_ Real People, Real Choices [Global Edition]-Pearson (2022).pdf.jpg
    • Sách/Book

    • Marketing: Real People, Real Choices

      • Authors: Solomon, Michael (2022)

    • the 11th Edition continues its focus on thecore issues every marketer needs to know, including value, analytics andmetrics, and ethical and sustainable marketing. It also emphasizes theimportance of branding oneself and shows students how the concepts they learnin class apply directly to their own personal marketing plan. With this text,students take an active approach to understanding marketing through decisionmaking and are well equipped to tackle what’s happening in the world ofmarketing today.
    • TVS.004950_TT_Ralf T. Kreutzer - Practice-Oriented Marketing_ Basics – Instruments – Case Studies-Springer (2023).pdf.jpg
    • Sách/Book

    • Practice-Oriented Marketing: Basics – Instruments – Case Studies

      • Authors: Kreutzer, Ralf T (2023)

    • This book introduces the fundamentals of marketing and is consistently oriented to the following guiding ideas: Ensuring a consistent transfer of theoretical approaches into practical implementations throughout all chapters. Integration of a variety of examples in order to make marketing directly comprehensible at all times.Clear presentation of goals, strategies, instruments and psychological explanations of marketing. A marketing book that has been consistently developed with and for its target group.
    • TVS.005139_TT_Philip Kotler_ Gary Armstrong - Principles of Marketing [rental Edition]-Pearson (2020).pdf.jpg
    • Sách/Book

    • Principles of marketing

      • Authors: Kotler, Philip (2021)

    • The 18th Edition ispacked with stories illustrating how companies use new digital technologies tomaximize customer engagement and shape brand conversations, experiences, andcommunities. Reach every student with MyLab MarketingMyLab empowers you to reach every student.
    • TVS.004947_TT_Cheng Lu Wang - The Palgrave Handbook of Interactive Marketing-Palgrave Macmillan (2023).pdf.jpg
    • Sách/Book

    • The Palgrave Handbook of Interactive Marketing

      • Authors: Wang, Cheng Lu (2023)

    • This book provides a timely and comprehensive textbook companion and/or course project resource for college educators and students used for variety of graduate and undergraduate marketing courses, such as Digital Marketing, Internet Marketing, Social Media Marketing, New Media Communication, Marketing Analytics and Marketing Management, etc