Item Infomation
| Title: | From Art to Marketing: The Relevance of Authenticity to Contemporary Consumer Culture |
| Authors: | Massi, Marta |
| Keywords: | Marketing; Consumer Culture; Văn hóa tiêu dùng; Tiếp thị |
| Issue Date: | 2023 |
| Publisher: | Palgrave Macmillan |
| Abstract: | Taking a new approach to a relatively underexplored area, this book examines the concept of authenticity and its relevance to marketing management. The author draws on several disciplines, including arts, philosophy, sociology and psychology, as well as focusing on important sub-fields within the field of marketing such as consumer behaviour and tourism. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/9817 |
| Appears in Collections | 1-Kinh tế - Quản lý |
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