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Title: Advertising Impact and Controlling in Content Marketing: Recognize Impact Mechanisms, Optimize Controlling and Adapt Strategy
Authors: Hörner, Thomas
Keywords: Marketing; Tiếp thị
Issue Date: 2023
Publisher: Springer
Abstract: This book goes beyond the usual tips on how to implement content marketing by asking what the fundamental effect of content marketing is on companies' customers and prospects. The author not only describes the requirements and procedures for the strategic design of content marketing, but also presents a comprehensive content marketing controlling framework based on the analyzed impact mechanisms.
URI: http://thuvienso.thanglong.edu.vn//handle/TLU/9410
Appears in Collections1-Kinh tế - Quản lý
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