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  • Book

  • International Economics : An Introduction to Theory and Policy

    • Authors: Rajat Acharyya (2023)

  • The approach taken hereis distinctly different from that in most of the existing textbooks on international economics. Instead of model-specific discussions of the basic issues, it discusses the basic principles governing trade, gains from trade, and characteristics of international equilibrium in the context of a general
  • Sách/Book

  • International marketing in times of sustainability and digitalization

    • Authors: Graf, Erika (2023)

  • This book provides insights into the fundamentals of international marketing with a focus on these topics because they are commonplace in today's international marketing. It presents theories and concepts of international marketing in a concise form along with many real-world examples.
  • Sách/Book

  • Business marketing management in a Business-to-Business context

    • Authors: D.P. Warne (2023)

  • This volume highlights the similarities between consumer goods and business-to-business marketing, and details where to start. Special attention is given to market analysis, an organization's purchasing behavior, customer relationship management, supply chain management, and the subsequent adjustment of elements of marketing strategies used to reach an organization's customers.
  • Sách/Book

  • Marketing Luxury Services: Concepts, Strategy, and Practice

    • Authors: Hemzo, Miguel Angelo (2023)

  • The text opens with an exploration the history and evolution of the concept and definition of luxury and the effect upon the practice of luxury marketing today, concluding with an overview of the contemporary luxury market, description of the main players, and relevant industry trends.
  • Sách/Book

  • A crash course on crises : macroeconomic concepts for run-ups, collapses, and recoveries

    • Authors: Brunnermeier, Markus Konrad (2023)

  • With alarming frequency, modern economies go through macro-financial crashes that arise from the financial sector and spread to the broader economy, inflicting deep and prolonged recessions. A Crash Course on Crises brings together the latest cutting-edge economic research to identify the seeds of these crashes, reveal their triggers and consequences, and explain what policymakers can do about them