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  • Book

  • Marketing channels : a management view

    • Authors: Bert Rosenbloom (2013)

  • Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.
  • Book

  • Public finance and public policy

    • Authors: Jonathan Gruber (2013)

  • The book quickly became the market-leading text for Public Finance and Public Policy courses, and the margin is growing. Thoroughly updated, this timely new edition gives students the basic tools they need to understand the driving issues of public policy today, including healthcare, education, global climate change, entitlements, and more.
  • Sách/Book

  • Principles of risk management and insurance

    • Authors: George E. Rejda (2013)

  • The twelfth edition provides an in-depth treatment of major risk management and insurance topics. Coverage includes a discussion of basic concepts of risk and insurance, introductory and advanced topics in risk management, functional and financial operations of insurers, legal principles, life and health insurance, property and liability insurance, employee benefits, and social insurance. In addition, the new Affordable Care Act is discussed in depth.
  • Sách/Book

  • Introductory Statistics

    • Authors: - (2013)

  • Introductory Statistics is designed for the one-semester, introduction to statistics course and is geared toward students majoring in fields other than math or engineering. This text assumes students have been exposed to intermediate algebra, and it focuses on the applications of statistical knowledge rather than the theory behind it. The foundation of this textbook is Collaborative Statistics, by Barbara Illowsky and Susan Dean. Additional topics, examples, and ample opportunities for practice have been added to each chapter. The development choices for this textbook were made with the guidance of many faculty members who are deeply involved in teaching this course. These choices led to innovations in art, terminology, and practical applications, all with a goal of increasing relev...
  • Sách/Book

  • Management

    • Authors: Griffin, Ricky W (2013)

  • Gain a solid understanding of management and the power of innovation in the workplace with Griffin's MANAGEMENT, 11E. This dynamic book, known for its cutting edge research and memorable examples, takes a functional approach to the process of management with a focus on active planning, leading, organizing and controlling. This book's reader-friendly approach examines today's emerging management topics, from the impact of technology and importance of a green business environment to ethical challenges and the need to adapt in changing times. Using a proven successful balance of theory and practice, the author interweaves numerous new and popular cases and learning features as well as hundreds of well-researched examples to vividly demonstrate the importance of strong management to any...
  • Sách/Book

  • Introduction to logistics systems management

    • Authors: Gianpaolo Ghiani (2013)

  • Introduction to Logistics Systems Planning and Control presents a self contained introduction to the quantitative methods necessary for logistics systems management at a level suitable for students of engineering, computer science and management science. With this new, thoroughly revised edition, the author introduces business logistics and covers sales forecasting, inventory management, warehouse design and management and transport planning and control, and includes new chapters on procurement and the design of automated storage and retrieval systems, as well as new case studies that demonstrate how the methods can be applied to complex logistics problems. It is illustrated throughout by real examples and features a number of new case studies that show the reader how to apply the m...
  • Sách/Book

  • Risk assessment for mid-sized organizations : COSO tools for a tailored approach

    • Authors: Scott McKay (2013)

  • Companies often struggle with the concept of enterprise risk management. The heart of ERM is the risk assessment process that has evolved from the COSO framework. This resource offers practical examples and explanations that lay out a clearly defined framework for approaching enterprise risk management from start to finish. It identifies risk at the entity level in small and medium size enterprises, and allows you to develop a tailored approach to an organization’s risk management requirements.