Item Infomation
| Title: | Retail marketing and branding : a definitive guide to maximizing ROI |
| Authors: | Jesko Perrey |
| Keywords: | Branding (Marketing) | Brand name products | Rate of return |
| Issue Date: | 2013 |
| Publisher: | Hoboken, N.J. : Wiley |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/6208 |
| Appears in Collections | 1-Kinh tế - Quản lý |
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