Item Infomation
| Title: | Marketing channels : a management view |
| Authors: | Bert Rosenbloom |
| Keywords: | Marketing channels | Tiếp thị |
| Issue Date: | 2013 |
| Publisher: | Australia ; Mason, OH : South-Western Cengage Learning |
| Abstract: | Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/6188 |
| Appears in Collections | 1-Kinh tế - Quản lý |
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