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  • Sách/Book

  • Principles of marketing

    • Authors: Kotler, Philip (2021)

  • The 18th Edition ispacked with stories illustrating how companies use new digital technologies tomaximize customer engagement and shape brand conversations, experiences, andcommunities. Reach every student with MyLab MarketingMyLab empowers you to reach every student.
  • Sách/Book

  • Marketing : an introduction

    • Authors: Armstrong, Gary (2023)

  • The fifteenth edition of Marketing: An Introduction reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships. Students learn how customer value and customer engagement drive every good marketing strategy
  • Sách/Book

  • Essentials of Organizational Behavior

    • Authors: Robbins, Stephen (2021)

  • Essentialsof Organizational Behavior, 15th Edition teaches students howto communicate and interact within organizations. The text uses real-worldscenarios and offers comprehensive coverage of key organizational behaviorconcepts that resonate with students ― making each lesson engaging, relevant, andeasy to absorb.
  • Sách/Book

  • Comparative international accounting

    • Authors: Nobes, Christopher (2020)

  • his book was first published in 1981. Until this present edition (the fourteenth), the book was jointly written by Christopher Nobes and Robert Parker. However, Bob Parker died shortly after the thirteen edition was published in 2016. This edition is dedicated to his memory; see obituaries in the 2016 volumes of Accounting and Business Research and Accounting History. Bob's last publication was a review of the development of the contents of this book (and therefore of the world of international accounting) over its thirteen editions from 1981 onwards. Readers can consult this in Volume 21 (Issue 4) of Accounting History"--
  • Sách/Book

  • Essentials of economics

    • Authors: Mankiw, N. Gregory (2023)

  • 10E - part of the popular economic series that�s trusted by students like you worldwide. Using a concise, inviting writing style, this edition focuses exclusively on content to help you better understand the world and economy in which you live. You become a more astute participant in today's economy as you learn the potential and limits of essential economic policy
  • Sách/Book

  • Strategic Management of Technological Innovation

    • Authors: Schilling, Melissa (2021)

  • Melissa Schillings Strategic Management of Technological Innovation, is the #1 innovatoin strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
  • Sách/Book

  • Advanced Calculus for Economics and Finance: Theory and Methods

    • Authors: Bottazzi, Giulio (2023)

  • The reader will be introduced to topological, metric and normed spaces, learning about numerical sequences, series, and differential and integral calculus. These concepts are introduced using the axiomatic approach as a tool for logical reasoning, consistency, and formalization of ideas.
  • Sách/Book

  • Principles of Managerial Finance, Global Edition

    • Authors: Zutter, Chad J (2022)

  • The 16th Edition concentrates on the material students need to know in order to make effective financial decisions in an increasingly competitive business environment. It allows students to make the connections between a firm’s action and its value, as determined in the financial market. With a large number of examples, this text is an easily accessible resource for in- and out-of-class learning.
  • Sách/Book

  • Fundamentals of corporate finance

    • Authors: Berk, Jonathan (2022)

  • For undergraduate courses in corporate finance or financial management. Help students practice and connect to real-world financial decisions Fundamentals of Corporate Finance offers a practical introduction to modern-day core principles, arming students with a problem-solving methodology, real-life financial management practices, and an overarching valuation framework that they can apply in their future careers.