Item Infomation
| Title: | Principles of marketing |
| Authors: | Kotler, Philip |
| Keywords: | Marketing; Nguyên lý tiếp thị; Kinh tế thị trường |
| Issue Date: | 2021 |
| Publisher: | Pearson Education Limited |
| Abstract: | The 18th Edition ispacked with stories illustrating how companies use new digital technologies tomaximize customer engagement and shape brand conversations, experiences, andcommunities. Reach every student with MyLab MarketingMyLab empowers you to reach every student. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/9780 |
| Appears in Collections | 1-Kinh tế - Quản lý |
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