Item Infomation
| Title: | Marketing : an introduction |
| Authors: | Armstrong, Gary |
| Keywords: | Marketing; Tiếp thị |
| Issue Date: | 2023 |
| Publisher: | Pearson |
| Abstract: | The fifteenth edition of Marketing: An Introduction reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships. Students learn how customer value and customer engagement drive every good marketing strategy |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/9767 |
| Appears in Collections | 1-Kinh tế - Quản lý |
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