Item Infomation
Title: | Strategic Management of Technological Innovation |
Authors: | Schilling, Melissa |
Keywords: | Strategic Management; Quản lý chiến lược |
Issue Date: | 2021 |
Publisher: | McGraw-Hill Education |
Abstract: | Melissa Schillings Strategic Management of Technological Innovation, is the #1 innovatoin strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. |
URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/9752 |
Appears in Collections | 1-Kinh tế - Quản lý |
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