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Nhan đề : Marketing for tourism and hospitality : collaboration, technology and experiences
Tác giả : Alan Fyall
Chủ đề : Tourism | Hospitality industry | Du lịch | Ngành công nghiệp khách sạn
Năm xuất bản : 2019
Nhà xuất bản : Routledge
Tóm tắt : "The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes"--
URI: https://thuvienso.thanglong.edu.vn/handle/TLU/2965
Bộ sưu tậpThanh nhạc, du lịch, việt nam học
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  • TVS.001721- Marketing for Tourism and Hospitality_ Collaboration, Technology and Experiences-Routledge (2019)_1.pdf
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  • TVS.001721- Marketing for Tourism and Hospitality_ Collaboration, Technology and Experiences-Routledge (2019).pdf
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