Item Infomation

Full metadata record
DC FieldValueLanguage
dc.contributor.authorAlan Fyall-
dc.date.accessioned2022-04-28T08:54:59Z-
dc.date.available2022-04-28T08:54:59Z-
dc.date.issued2019-
dc.identifier.urihttps://thuvienso.thanglong.edu.vn/handle/TLU/2965-
dc.description.abstract"The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes"--vi_VN
dc.language.isoenvi_VN
dc.publisherRoutledgevi_VN
dc.subjectTourism | Hospitality industry | Du lịch | Ngành công nghiệp khách sạnvi_VN
dc.titleMarketing for tourism and hospitality : collaboration, technology and experiencesvi_VN
dc.typeBookvi_VN
Appears in CollectionsThanh nhạc, du lịch, việt nam học

Files in This Item: