Item Infomation
| Title: | Principles of Marketing |
| Keywords: | Principles of Marketing | Nguyên lý tiếp thị |
| Issue Date: | 2024 |
| Publisher: | LibreTexts |
| Abstract: | Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/11492 |
| Appears in Collections | 1-Kinh tế - Quản lý |
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