Item Infomation
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| DC Field | Value | Language |
|---|---|---|
| dc.date.accessioned | 2024-10-23T07:37:26Z | - |
| dc.date.available | 2024-10-23T07:37:26Z | - |
| dc.date.issued | 2024 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/11492 | - |
| dc.description.abstract | Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics. | vi |
| dc.language.iso | en | vi |
| dc.publisher | LibreTexts | vi |
| dc.subject | Principles of Marketing | Nguyên lý tiếp thị | vi |
| dc.title | Principles of Marketing | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | 1-Kinh tế - Quản lý | |
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