Digital marketing trends and prospects : develop an effective digital marketing strategy with SEO, SEM, PPC, digital display ads & email marketing techniques

Abstract

The book starts with the basic concepts of Marketing, benefits & opportunity of Digital Marketing and its usage in various domains of business. You will learn how to work with SEO, E-mail Marketing and Digital Display Advertising. The book will then cover the key metrics of SMM & Mobile marketing and Web analytics. This book not only focusses on Digital Marketing but also covers many real-world examples based on the latest Marketing strategies or techniques in Digital Marketing. Key Features - Understand the basics terminologies in Digital Marketing - Understand the impact of Search Engine Optimization (SEO) on online business - Identify important elements of E-mail marketing and its applicability in the digital world - Get familiar with Mobile marketing and Web analytics tools