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Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Shakti Kundu | - |
| dc.date.accessioned | 2024-10-01T08:43:51Z | - |
| dc.date.available | 2024-10-01T08:43:51Z | - |
| dc.date.issued | 2021 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/11303 | - |
| dc.description.abstract | The book starts with the basic concepts of Marketing, benefits & opportunity of Digital Marketing and its usage in various domains of business. You will learn how to work with SEO, E-mail Marketing and Digital Display Advertising. The book will then cover the key metrics of SMM & Mobile marketing and Web analytics. This book not only focusses on Digital Marketing but also covers many real-world examples based on the latest Marketing strategies or techniques in Digital Marketing. Key Features - Understand the basics terminologies in Digital Marketing - Understand the impact of Search Engine Optimization (SEO) on online business - Identify important elements of E-mail marketing and its applicability in the digital world - Get familiar with Mobile marketing and Web analytics tools | vi |
| dc.language.iso | en | vi |
| dc.subject | Digital marketing | Tiếp thị kỹ thuật số | Chiến lược tiếp thị | vi |
| dc.title | Digital marketing trends and prospects : develop an effective digital marketing strategy with SEO, SEM, PPC, digital display ads & email marketing techniques | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | 1-Kinh tế - Quản lý | |
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