Item Infomation
| Title: | Digital analytics for marketing |
| Authors: | Marshall Sponder |
| Keywords: | Internet marketing | Social media | Tiếp thị kỹ thuật số | Tiếp thị trực tuyến | Chiến lược tiếp thị |
| Issue Date: | 2018 |
| Publisher: | Springer |
| Abstract: | This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/8874 |
| Appears in Collections | Tin học |
ABSTRACTS VIEWS
28
VIEWS & DOWNLOAD
0
Files in This Item:
