Item Infomation
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Marshall Sponder | - |
| dc.date.accessioned | 2023-11-09T03:02:17Z | - |
| dc.date.available | 2023-11-09T03:02:17Z | - |
| dc.date.issued | 2018 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/8874 | - |
| dc.description.abstract | This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. | vi |
| dc.language.iso | en | vi |
| dc.publisher | Springer | vi |
| dc.subject | Internet marketing | Social media | Tiếp thị kỹ thuật số | Tiếp thị trực tuyến | Chiến lược tiếp thị | vi |
| dc.title | Digital analytics for marketing | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | Tin học | |
Files in This Item:
