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  • Sách/Book

  • Digital customer success : why the next frontier of CS is digital and how you can leverage it to drive durable growth

    • Authors: Mehta, Nick (2024)

  • This book provides a detailed "How To" guide to Digital Customer Success to ensure you can meet the needs of your customers, investors and teammates. Learn the basics of Digital Customer Success Maturity model and the core tenets of how to get started, ideal organizational structures, success measurements and more. We will also showcase learnings and tips from organizaitons who are paving the way with their digital customer success strategies
  • Sách/Book

  • Digital strategy framework : a practical guide for business incumbents

    • Authors: Prabhu, Amit (2024)

  • This book contains a comprehensive Digital Strategy Framework for business incumbents, providing a step-by-step guidance during the strategy creation and execution phases. Though anyone can read and derive benefits from this book, it is primarily for executives, strategists, transformation drivers, change agents, leaders, and managers
  • Sách/Book

  • Digital marketing technologies

    • Authors: Aghazadeh, Hashem (2024)

  • This book argues that digital marketing should benefit from emerging technologies to result in sustainable competitive values for businesses in both the digital and physical worlds. It not only explores digital marketing fundamentals, analysis, strategy, practices, and implementation but also explains the applications and relationships of marketing technologies (martechs) with digital marketing; as well as offers several real cases of practicing marketing technologies.
  • Sách/Book

  • Practical marketing for the academic library

    • Authors: Villamor, Stephanie Espinoza (2021)

  • This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, based on real-world examples of team-based communication and practice"
  • Sách/Book

  • Service operations management : improving service delivery

    • Authors: Johnston, Robert (2021)

  • This book can be used to support a dedicated Service Operations Management course, or a service-focused course in Operations Management. The book is also ideal if you who want to build on knowledge of the basic principles of operations management, and it serves as a handbook for operations managers in service organisations as they seek to develop and implement operations strategies
  • Sách/Book

  • Introduction to Enterprise Service Management

    • Authors: Gesto, Ariel (2023)

  • As we navigate the dynamic landscape of business today, Enterprise Service Management stands out as a transformative approach, shaping the future of efficient, customer-centric operations. The implementation of ESM fosters streamlined processes, enhanced collaboration, and, ultimately, increased customer satisfaction
  • Sách/Book

  • A research agenda for service marketing

    • Authors: - (2024)

  • This ground-breaking Research Agenda provides unique insight into the evolution and development of service marketing. Expert contributors present an in-depth overview of the current state of the field, and critically analyse the diverse range of future directions available to researchers.