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  • Sách/Book

  • Digital Marketing All-In-One For Dummies

    • Authors: Diamond, Stephanie (2023)

  • In this edition, you’ll learn the latest trends in digital marketing strategies, including brand new insight on how to incorporate artificial intelligence into your marketing plans.
  • Sách/Book

  • Optimisation in Synchromodal Logistics: From Theory to Practice

    • Authors: Phillipson, Frank (2023)

  • This book introduces the advances in synchromodal logistics and provides a framework to classify various optimisation problems in this field. It explores the application of this framework to solve a broad range of problems, such as problems with and without a central decision-maker, problems with and without full information, deterministic problems, problems coping with uncertainty, optimisation of a full network design problem.
  • Sách/Book

  • The Strategic Management of Place at Work: Why, What, How and Where

    • Authors: Civera, Alice (2023)

  • This book argues for the strategic management of places through intentional public policy that brings together stakeholders from the public, private and nonprofit sectors to create an inclusive and sustainable economic path forward.
  • Sách/Book

  • The paradox of Marxist economics : dogmas and reality

    • Authors: Vladislavas Petraškevičius (2023)

  • The book provides answers to the following questions: What has happened to the "socialist reality" and why has it become unacceptable for society? What are the causes of the collapse of the socialist economic system? This book appeals to scholars and students of economics and anyone interested in Marxist economic thinking and the practice of socialism
  • Sách/Book

  • Ethics and business : an introduction

    • Authors: Kevin Gibson (2023)

  • This updated introduction to business ethics offers a clear and accessible framework for understanding the important and complex ethical issues facing business in the contemporary world.
  • Sách/Book

  • Principles of marketing

    • Authors: Kotler, Philip (2021)

  • The 18th Edition ispacked with stories illustrating how companies use new digital technologies tomaximize customer engagement and shape brand conversations, experiences, andcommunities. Reach every student with MyLab MarketingMyLab empowers you to reach every student.
  • Sách/Book

  • Marketing : an introduction

    • Authors: Armstrong, Gary (2023)

  • The fifteenth edition of Marketing: An Introduction reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships. Students learn how customer value and customer engagement drive every good marketing strategy