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  • Sách/Book

  • Luxury marketing, sustainability and technology : the future of luxury management

    • Authors: Thaichon, Park (2023)

  • Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability and relationship marketing impact and change the future of luxury brand management. Whilst the luxury industry is experiencing exponential growth, further research is vital to improve knowledge and understand how luxury management operates in the new age of marketing. Through a range of empirical and theoretical contributions, this book offers clear insights on relationship marketing and luxury management.
  • Sách/Book

  • The Economics of Blockchain Consensus: Exploring the Key Tradeoffs in Blockchain Design

    • Authors: Gans, Joshua (2023)

  • Blockchain technologies have been rapidly adopted for the creation of cryptocurrencies and have been explored for a myriad of applications. While this is of important economic interest, the computer science behind how blockchains operate to provide security and provenance has been largely inaccessible to economists. This book is a bridge between the computer science and the economics of blockchains.
  • Sách/Book

  • Mastering Bitcoin: Programming the Open Blockchain

    • Authors: Antonopoulos, Andreas M (2023)

  • A broad introduction to Bitcoin and its underlying blockchain—ideal for nontechnical users, investors, and business executives. An explanation of Bitcoin's technical foundation and cryptographic currency for developers, engineers, and software and systems architects
  • Sách/Book

  • Advanced perspectives on global industry transitions and business opportunities

    • Authors: Saruchera, Fanny (2020)

  • This book explores viewpoints and research on various business enterprises from around the world in companies of all sizes and models, discussing different aspects and concerns in the global business environment such as corruption, taxation, supply chain management, and economic impacts"--
  • Sách/Book

  • Financial accounting and reporting

    • Authors: Elliott, Barry (2022)

  • Financial accounting is the accurate recording of all transactions and combining these into a statement which shows the performance for an accounting period which is normally a year and a statement which shows the resources and liabilities at the end of the period
  • Sách/Book

  • Economics For Dummies

    • Authors: Flynn, Sean Masaki (2023)

  • Economics For Dummies is the go-to reference that transforms complex economic concepts into easy-to-understand reading. With the simple explanations in this book, you’ll master key topics like supply and demand, consumer behavior, and how governments and central banks attempt to avoid—or at least ameliorate—business downturns and recessions.
  • Sách/Book

  • Pearson Economics 11: The Market Economy 2023

    • Authors: Dixon, Tim (2022)

  • Pearson Economics 11: The Market Economy student book includes contemporary examples, up-to-date statistics and new content that link the Year 11 syllabus to today's economic news.
  • Sách/Book

  • The economics of financial markets and institutions : from first principles

    • Authors: Sussman, Oren (2023)

  • This manuscript is based on introductory lectures on financial economics that I delivered to masters students in the Faculty of Law at the University of Oxford. We approach financial economics as an application of general economic theory to both financial markets and financial institutions. Accordingly, we present both the general economic theory and its financial applications.
  • Sách/Book

  • From Art to Marketing: The Relevance of Authenticity to Contemporary Consumer Culture

    • Authors: Massi, Marta (2023)

  • Taking a new approach to a relatively underexplored area, this book examines the concept of authenticity and its relevance to marketing management. The author draws on several disciplines, including arts, philosophy, sociology and psychology, as well as focusing on important sub-fields within the field of marketing such as consumer behaviour and tourism.
  • Sách/Book

  • Introduction to Managerial Accounting

    • Authors: Charles Horngren; Gary Sundem; William Stratton (2022)

  • Introduction to Management Accounting helps to enhance readers' ability to make effective economic decisions by encouraging them to understand the inner-workings of the concepts, rather than solely focusing on technique memorization.