Item Infomation
| Title: | Luxury marketing, sustainability and technology : the future of luxury management |
| Authors: | Thaichon, Park |
| Keywords: | Luxury goods industry; Retail trade; Bán lẻ |
| Issue Date: | 2023 |
| Publisher: | Routledge |
| Abstract: | Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability and relationship marketing impact and change the future of luxury brand management. Whilst the luxury industry is experiencing exponential growth, further research is vital to improve knowledge and understand how luxury management operates in the new age of marketing. Through a range of empirical and theoretical contributions, this book offers clear insights on relationship marketing and luxury management. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/9808 |
| Appears in Collections | 1-Kinh tế - Quản lý |
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