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  • Sách/Book

  • Financial Accounting: IFRS Edition

    • Authors: Earl K. Stice (2021)

  • Financial Accounting, IFRS Edition, Third Edition serves as a guide for students to comprehend and give insights into accounting of the modern business world. This textbook will focus on core concepts and procedures based on the International Financial Reporting Standards (IFRS) and supported by real company examples including those in Asia.
  • Sách/Book

  • Options, futures, and other derivatives

    • Authors: Hull, John (2021)

  • A college textbook for courses in business, economics, financial mathematics and financial engineering. A reference book for practitioners in derivatives markets"
  • Sách/Book

  • Marketing communications

    • Authors: De Pelsmacker, Patrick (2021)

  • This book provides in-depth coverage of consumer behaviour and branding foundations of marketing communications, and all elements of the communications mix, including advertising, public relations, sponsorship, brand activation, direct marketing and exhibitions.
  • Sách/Book

  • The Oxford Handbook of Organizational Change and Innovation

    • Authors: Scott Poole, Marshall (2021)

  • Organizational change and innovation are central and enduring issues in management theory and practice. Dramatic changes in population demographics, technology, competitive survival, and social, economic, and environmental health and sustainability concerns means the need to understand how organizations repond to these shifts through change and innovation has never been greater.
  • Sách/Book

  • Marketing Strategy

    • Authors: O. C. Ferrell (2021)

  • This edition also discusses product labeling, social media segmentation, crisis preparedness and innovation in global marketing as you learn to analyze, plan and implement effective marketing strategies.
  • Sách/Book

  • Principles of marketing

    • Authors: Kotler, Philip (2021)

  • The 18th Edition ispacked with stories illustrating how companies use new digital technologies tomaximize customer engagement and shape brand conversations, experiences, andcommunities. Reach every student with MyLab MarketingMyLab empowers you to reach every student.
  • Sách/Book

  • Essentials of Organizational Behavior

    • Authors: Robbins, Stephen (2021)

  • Essentialsof Organizational Behavior, 15th Edition teaches students howto communicate and interact within organizations. The text uses real-worldscenarios and offers comprehensive coverage of key organizational behaviorconcepts that resonate with students ― making each lesson engaging, relevant, andeasy to absorb.
  • Sách/Book

  • Strategic Management of Technological Innovation

    • Authors: Schilling, Melissa (2021)

  • Melissa Schillings Strategic Management of Technological Innovation, is the #1 innovatoin strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
  • Sách/Book

  • Digital Marketing

    • Authors: Chaffey, Dave (2021)

  • Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing.
  • Sách/Book

  • Fundamentals of risk management : understanding, evaluating and implementing effective enterprise risk management

    • Authors: Hopkin, Paul (2021)

  • Effective risk management allows opportunities to be maximized and uncertainty to be minimized. This guide for emerging professionals provides a comprehensive understanding of risk management with tools, tips and tactics on how to offer expert insights and drive success. Fundamentals of Risk Management is a detailed and comprehensive introduction to commercial and business risk for students and risk professionals. Completely aligned with ISO 31000 and the COSO ERM Framework, this book covers the key principles of risk management and how to deal with the different types of risk organizations face