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Title: Strategic Management of Technological Innovation
Authors: Schilling, Melissa
Keywords: Strategic Management; Quản lý chiến lược
Issue Date: 2021
Publisher: McGraw-Hill Education
Abstract: Melissa Schillings Strategic Management of Technological Innovation, is the #1 innovatoin strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
URI: http://thuvienso.thanglong.edu.vn//handle/TLU/9752
Appears in Collections1-Kinh tế - Quản lý
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