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  • Sách/Book

  • Principles of marketing

    • Authors: Kotler, Philip (2021)

  • The 18th Edition ispacked with stories illustrating how companies use new digital technologies tomaximize customer engagement and shape brand conversations, experiences, andcommunities. Reach every student with MyLab MarketingMyLab empowers you to reach every student.
  • Sách/Book

  • Brandsplaining: Why Marketing is (Still) Sexist and How to Fix It

    • Authors: Cunningham, Jane (2021)

  • Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed