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Tài liệu phù hợp với tiêu chí tìm kiếm:
  • Sách/Book

  • Marketing communications

    • Tác giả : De Pelsmacker, Patrick (2021)

  • This book provides in-depth coverage of consumer behaviour and branding foundations of marketing communications, and all elements of the communications mix, including advertising, public relations, sponsorship, brand activation, direct marketing and exhibitions.
  • Sách/Book

  • The Oxford Handbook of Organizational Change and Innovation

    • Tác giả : Scott Poole, Marshall (2021)

  • Organizational change and innovation are central and enduring issues in management theory and practice. Dramatic changes in population demographics, technology, competitive survival, and social, economic, and environmental health and sustainability concerns means the need to understand how organizations repond to these shifts through change and innovation has never been greater.
  • Sách/Book

  • Marketing Strategy

    • Tác giả : O. C. Ferrell (2021)

  • This edition also discusses product labeling, social media segmentation, crisis preparedness and innovation in global marketing as you learn to analyze, plan and implement effective marketing strategies.
  • Sách/Book

  • Hesitant Fuzzy Set: Theory and Extension

    • Tác giả : Bahram Farhadinia (2021)

  • Presenting the review of many and important types of hesitant fuzzy extensions, and including references to a large number of related publications, this book will serve as a useful reference book for researchers in this field.
  • Sách/Book

  • Principles of marketing

    • Tác giả : Kotler, Philip (2021)

  • The 18th Edition ispacked with stories illustrating how companies use new digital technologies tomaximize customer engagement and shape brand conversations, experiences, andcommunities. Reach every student with MyLab MarketingMyLab empowers you to reach every student.
  • Sách/Book

  • Essentials of Organizational Behavior

    • Tác giả : Robbins, Stephen (2021)

  • Essentialsof Organizational Behavior, 15th Edition teaches students howto communicate and interact within organizations. The text uses real-worldscenarios and offers comprehensive coverage of key organizational behaviorconcepts that resonate with students ― making each lesson engaging, relevant, andeasy to absorb.
  • Sách/Book

  • Strategic Management of Technological Innovation

    • Tác giả : Schilling, Melissa (2021)

  • Melissa Schillings Strategic Management of Technological Innovation, is the #1 innovatoin strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
  • Sách/Book

  • Digital Marketing

    • Tác giả : Chaffey, Dave (2021)

  • Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing.