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Tác giả : Nguyễn Đình Toàn (2017) - Giới thiệu tổng quan về quan hệ công chúng; tổ chức hoạt động quan hệ công chúng; quy trình quản trị quan hệ công chúng; hoạt động quan hệ công chúng đối với một số công chúng điển hình; quản trị khủng hoảng; tổ chức sự kiện; hoạt động tài trợ.
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Tác giả : Phạm Thị Mai Hương; Hoàng Đức Thân (2019) - Nội dung này bao gồm các vấn đề: Những nguyên lý cơ bản của giao dịch; cơ sở tâm lý học của giao dịch; giao dịch đa phương và các lễ nghi trong giao dịch; văn hóa trong giao dịch. - Khoa học về đàm phán kinh doanh. Nội dung này bao gồm các vấn đề: Những vấn đề chung về đàm phán kinh doanh; những nội dung chủ yếu của cuộc đàm phán và chiến lược, chiến thuật trong đàm phán; các giai đoạn tiến hành đàm phán gồm chuẩn bị đàm phán, tiến hành đàm phán và kết thúc đàm phán, cơ sở pháp lý của đàm phán.
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Tác giả : Bernardo Nicoletti (2021) - This book presents a conceptual model of banking 5.0, detailing its implementation in processes, platforms, people, and partnerships of financial services organizations companies. The last part of the book is then dedicated to future developments.
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Tác giả : Buddhi Man Shrestha (2023) - -
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Tác giả : Eugene F. Brigham (2018) - This market-leading text offers a unique balance of clear concepts, contemporary theory, and practical applications in order to help students understand the concepts and reasons behind corporate budgeting, financing, working capital decision making, forecasting, valuation, and the time value of money
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Tác giả : Clifford S. Ang (2023) - Applied Valuation: A Pragmatic Approach helps to bridge theory and how valuations can be implemented in practice. It offers pragmatic solutions that are in line with valuation principles, and explains the implications of certain approaches and rules of thumb that are commonly used in practice, so the reader understands why or when such methods make sense
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Tác giả : David L. Rogers (2016) - The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.
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Tác giả : Richard W. Nesbitt; Michael R. King (2020) - The Technological Revolution in Financial Services is an invaluable resource for those eager to understand the evolving financial industry. This edited volume outlines the strategic implications for financial services firms in North America, Europe, and other advanced economies.
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Tác giả : Luigi Wewege (2019) - The global financial crisis in 2007-2009 led to large losses, and even the collapse of a significant number of established banks shaking the trust of financial customers worldwide. The Digital Banking Revolution is an insightful look at how financial technology and the rapid rise of financial technology companies have brought welcome changes offering flexibility to the banking industry. The book offers a unique perspective on the consumerization of retail banking services. It delves into the many changes that financial innovations have brought about in banking, the main financial disruptors, the new era of "banking on the go," and financial innovations from countries around the world ...
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Tác giả : - (2021) - This book aims to be the handbook on the use of technology in modern banks, articulating how banks use technology and how it is at the heart of all modern banks, how best to use, procure, implement and manage it and the technology trends that are likely to drive change in the banking world for the next 10 years. The goal will be to appeal to technologists, consultants, students, bank management and banking regulators who wish to understand more about what technology can offer, how to get best value from it and why technology in the high street bank can be complex and costly but drive huge business value if managed and developed effectively
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Tác giả : Gábor Békés (2023) - This textbook provides future data analysts with the tools, methods, and skills needed to answer data-focused, real-life questions; to carry out data analysis; and to visualize and interpret results to support better decisions in business, economics, and public policy.
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Tác giả : Mohan Bhatia (2022) - This book shows banking professionals how to leverage the best practices in the industry to build a structured and coordinated approach towards the digitization of banking processes. It provides a roadmap and templates in order to industrialize the financial services firm over iterative cycles.
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Tác giả : Don Dayananda (2002) - This book for advanced students and professionals in management and finance explains the financial appraisal of capital budgeting projects. It develops basic concepts, principles and techniques and applies them to case studies in forestry, property and international investments.
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Tác giả : Scott Stanley (2019) - This book sheds light on the evolution and scope of risk management, types of risks and their control, such as market, credit, operational, and legal risk as well as corporate financial risk management involving organizational structure and functions.
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Tác giả : Frederic S. Mishkin (2018) - The 9th Edition combines the latest, most relevant information and policies with the authors’ hallmark pedagogy to give instructors a refined tool to improve the learning experience.
Financial Markets and Institutions is also available via Revel™, an interactive learning environment that enables students to read, practice, and study in one continuous experience
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Tác giả : Fred David (2022) - Strategic Management: A Competitive AdvantageApproach, Concepts and Cases captures the complexity of the current businessenvironment and delivers the latest skills and concepts with unrivaled clarity,helping students develop their own cutting-edge strategy throughskill-developing exercises.
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Tác giả : Jonathan Berk (2022) - Corporate Finance: The Core, 5th Edition blends coverage of time-tested principles and the latest advancements with the practical perspective of the financial manager. Students have the opportunity to “practice finance to learn finance” by solving quantitative business problems like those faced by today’s professionals. With built-in resources to help students master the core concepts, students develop the tools they need to make sound financial decisions in their careers.
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Tác giả : Gary L. Richardson (2019) - Project Management: Theory and Practice, Third Edition gives students a broad and real flavor of project management. Bringing project management to life, it avoids being too sterilely academic and too narrowly focused on a particular industry view. It takes a model-based approach towards project management commonly used in all industries.
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Tác giả : Glen Arnold (2019) - The sixth edition of this highly respected text is comprehensive yet accessible, with real-world case studies to ground you in the application of important concepts.
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Tác giả : Gregory Dess (2020) - Strategic Management: Creating Competitive Advantages, Tenth Edition, written by authors Dess, McNamara, Eisner, and Lee continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant
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