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  • Sách/Book

  • Project management theory and practice

    • Authors: Gary L. Richardson (2019)

  • Project Management: Theory and Practice, Third Edition gives students a broad and real flavor of project management. Bringing project management to life, it avoids being too sterilely academic and too narrowly focused on a particular industry view. It takes a model-based approach towards project management commonly used in all industries.
  • Sách/Book

  • The digital banking revolution : how fintech companies are transforming the retail banking industry through disruptive financial innovation

    • Authors: Luigi Wewege (2019)

  • The global financial crisis in 2007-2009 led to large losses, and even the collapse of a significant number of established banks shaking the trust of financial customers worldwide. The Digital Banking Revolution is an insightful look at how financial technology and the rapid rise of financial technology companies have brought welcome changes offering flexibility to the banking industry. The book offers a unique perspective on the consumerization of retail banking services. It delves into the many changes that financial innovations have brought about in banking, the main financial disruptors, the new era of "banking on the go," and financial innovations from countries around the world before concluding with a discussion on the future of banking including optimizing structures, new st...
  • Sách/Book

  • Essentials of Financial Management

    • Authors: Eugene F. Brigham (2018)

  • This market-leading text offers a unique balance of clear concepts, contemporary theory, and practical applications in order to help students understand the concepts and reasons behind corporate budgeting, financing, working capital decision making, forecasting, valuation, and the time value of money
  • Sách/Book

  • Modern Portfolio Theory and Investment Analysis

    • Authors: Edwin J. Elton (2014)

  • Modern Portfolio Theory and Investment Analysis, 9th Editionexamines the characteristics and analysis of individual securities, as well as the theory and practice of optimally combining securities into portfolios. It stresses the economic intuition behind the subject matter while presenting advanced concepts of investment analysis and portfolio management.
  • Sách/Book

  • Research methodology : a practical and scientific approach

    • Authors: Vinayak Bairagi (2019)

  • This book offers a design research methodology intended to improve the quality of design research- its academic credibility, industrial significance and societal contribution by enabling more thorough, efficient and effective procedures.
  • Sách/Book

  • Financial institutions, instruments and Markets

    • Authors: Christopher Viney (2019)

  • Financial Institutions, Instruments and Markets continues to be one of the market leaders in financial institutions management. With a well-respected author team at the helm, it is a comprehensive resource for all students wanting to learn about the modern financial system, as well as those preparing for a career in finance.
  • Sách/Book

  • Managerial economics

    • Authors: William F. Samuelson (2012)

  • The 7th Edition of Managerial Economics continues to provide real-world examples and necessary decision-making skills for making thoughtful and advantageous managerial decisions. Samuelson & Marks build on their strong behavioral coverage to better target this current and "hot topic" in business.This new edition includes general updates and revisions throughout including updated sections on behavioral economics, game theory, and price theory, and new problems for every chapter. The authors improve on existing content and integrate more of this content throughout. The biggest section is on the interface between public and private. The text integrates theory with extensive real-world applications throughout which makes it more accessible. The presentations begin simply and are progres...
  • Sách/Book

  • Giáo Trình Giao Dịch Và Đàm Phán Kinh Doanh

    • Authors: Phạm Thị Mai Hương; Hoàng Đức Thân (2019)

  • Nội dung này bao gồm các vấn đề: Những nguyên lý cơ bản của giao dịch; cơ sở tâm lý học của giao dịch; giao dịch đa phương và các lễ nghi trong giao dịch; văn hóa trong giao dịch. - Khoa học về đàm phán kinh doanh. Nội dung này bao gồm các vấn đề: Những vấn đề chung về đàm phán kinh doanh; những nội dung chủ yếu của cuộc đàm phán và chiến lược, chiến thuật trong đàm phán; các giai đoạn tiến hành đàm phán gồm chuẩn bị đàm phán, tiến hành đàm phán và kết thúc đàm phán, cơ sở pháp lý của đàm phán.
  • Sách/Book

  • Bài giảng quan hệ công chúng

    • Authors: Nguyễn Đình Toàn (2017)

  • Giới thiệu tổng quan về quan hệ công chúng; tổ chức hoạt động quan hệ công chúng; quy trình quản trị quan hệ công chúng; hoạt động quan hệ công chúng đối với một số công chúng điển hình; quản trị khủng hoảng; tổ chức sự kiện; hoạt động tài trợ.