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Title: The digital transformation playbook : rethink your business for the digital age
Authors: David L. Rogers
Keywords: Technological innovations | Information technology | New products | Strategic planning | Công nghệ thông tin | Đổi mới công nghệ
Issue Date: 2016
Publisher: Columbia University Press
Abstract: The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.
URI: http://thuvienso.thanglong.edu.vn//handle/TLU/9701
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