Item Infomation
| Title: | Multichannel marketing : strategy -- design -- digital technology |
| Authors: | Wirtz, Bernd W |
| Keywords: | Multichannel marketing; Quản lý tiếp thị đa kênh; Tiếp thị trực tuyến |
| Issue Date: | 2024 |
| Publisher: | Springer |
| Abstract: | This book provides a comprehensive and systematic overview of the fundamentals and management of multi-channel marketing. The book understands multi-channel marketing as an integrative marketing system with special consideration of digital technologies. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/14467 |
| Appears in Collections | Tin học |
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