Item Infomation
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Wirtz, Bernd W | - |
| dc.date.accessioned | 2026-07-17T09:16:52Z | - |
| dc.date.available | 2026-07-17T09:16:52Z | - |
| dc.date.issued | 2024 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/14467 | - |
| dc.description.abstract | This book provides a comprehensive and systematic overview of the fundamentals and management of multi-channel marketing. The book understands multi-channel marketing as an integrative marketing system with special consideration of digital technologies. | vi |
| dc.format.extent | 730 p | vi |
| dc.language.iso | en | vi |
| dc.publisher | Springer | vi |
| dc.subject | Multichannel marketing | vi |
| dc.subject | Quản lý tiếp thị đa kênh | vi |
| dc.subject | Tiếp thị trực tuyến | vi |
| dc.title | Multichannel marketing : strategy -- design -- digital technology | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | Tin học | |
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