Item Infomation
| Title: | A research agenda for service marketing |
| Keywords: | Service industries; Ngành dịch vụ; Quan hệ khách hàng; Tiếp thị dịch vụ |
| Issue Date: | 2024 |
| Publisher: | Edward Elgar Publishing |
| Abstract: | This ground-breaking Research Agenda provides unique insight into the evolution and development of service marketing. Expert contributors present an in-depth overview of the current state of the field, and critically analyse the diverse range of future directions available to researchers. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/14435 |
| Appears in Collections | Tin học |
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