Item Infomation
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor | Furrer, Olivier | - |
| dc.contributor | Landry, Mikèle | - |
| dc.contributor | Baillod, Chloé | - |
| dc.date.accessioned | 2026-07-16T09:52:16Z | - |
| dc.date.available | 2026-07-16T09:52:16Z | - |
| dc.date.issued | 2024 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/14435 | - |
| dc.description.abstract | This ground-breaking Research Agenda provides unique insight into the evolution and development of service marketing. Expert contributors present an in-depth overview of the current state of the field, and critically analyse the diverse range of future directions available to researchers. | vi |
| dc.format.extent | 389 pages | vi |
| dc.language.iso | en | vi |
| dc.publisher | Edward Elgar Publishing | vi |
| dc.subject | Service industries | vi |
| dc.subject | Ngành dịch vụ | vi |
| dc.subject | Quan hệ khách hàng | vi |
| dc.subject | Tiếp thị dịch vụ | vi |
| dc.title | A research agenda for service marketing | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | Tin học | |
Files in This Item:
