Item Infomation
| Title: | Customer Relationship Management |
| Authors: | Ed Peelen, Rob Beltman |
| Keywords: | Customer relations | Quản lý quan hệ khách hàng | Định hướng khách hàng | Quản lý quan hệ toàn cầu | Quản lý hiệu suất |
| Issue Date: | 2013 |
| Publisher: | Pearson Education |
| Abstract: | Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/13724 |
| Appears in Collections | 1-Kinh tế - Quản lý |
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