Item Infomation
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Ed Peelen, Rob Beltman | - |
| dc.date.accessioned | 2026-04-24T08:49:31Z | - |
| dc.date.available | 2026-04-24T08:49:31Z | - |
| dc.date.issued | 2013 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/13724 | - |
| dc.description.abstract | Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle. | vi |
| dc.language.iso | en | vi |
| dc.publisher | Pearson Education | vi |
| dc.subject | Customer relations | Quản lý quan hệ khách hàng | Định hướng khách hàng | Quản lý quan hệ toàn cầu | Quản lý hiệu suất | vi |
| dc.title | Customer Relationship Management | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | 1-Kinh tế - Quản lý | |
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