- Sách/Book
Authors: Saura, Jose Ramon (2023) - The rapid growth of technological developments on the Internet has led many companies to adapt their business to the digital ecosystem and implement new methods and techniques not only to improve the users' experience but also to improve their analytical strategies. What is more, due to the accelerated interconnected world, the amount of information shared on the Internet has widely increased, hence, this allows companies to gather useful data so they can obtain a competitive advantage from it
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Authors: Martínez-López, Francisco J (2023) - The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers.
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- Sách/Book
Authors: Mansurali, A (2023) - With businesses becoming ever more competitive, marketing strategies need to be more precise and performance oriented. Companies are investing considerably in analytical infrastructure for marketing. This new volume, Marketing Analytics: A Machine Learning Approach, enlightens readers on the application of analytics in marketing and the process of analytics, providing a foundation on the concepts and algorithms of machine learning and statistics
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- Khác/Other
Authors: Christina L. Davis (2020) - This chapter examines Japanese trade policy to explain how economic interests and domestic
political institutions have supported the resilience of free trade policies in Japan. The mercantilist
ideas and the reactive state model of past years have been replaced by strong support of free trade and
Kantei diplomacy to lead in setting rules for the trade regime complex. Once dependent on the United
States and mired in bilateral trade friction, Japan has emerged as an active supporter of engagement
with China and pursuit of free trade agreements alongside continued commitment to the multilateral
rules. Japanese-style trade adjustment and the slow path to liberalization served to bal...
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- Sách/Book
Authors: Wang, Cheng Lu (2023) - This book provides a timely and comprehensive textbook companion and/or course project resource for college educators and students used for variety of graduate and undergraduate marketing courses, such as Digital Marketing, Internet Marketing, Social Media Marketing, New Media Communication, Marketing Analytics and Marketing Management, etc
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Authors: Hastings, Gerard (2023) - Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from Black Lives Matter to Brexit; the climate is in crisis; and COVID-19 has highlighted power imbalances across the globe.
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Authors: Percy, Larry (2023) - The 4th edition of this classic textbook has been fully updated throughout, and includes: Updated and expanded coverage of digital media, including issues relating to privacy and media strategy. New sections on setting campaign budgets, brand architecture, target audience action objectives, social marketing communication, and such practices as gamification and experiential marketing. Extended content on international advertising and shared cultural values.The introduction of a channels-based typology of marketing communication.Updated international examples and case studies throughout.
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- Sách/Book
Authors: Barnes, Marcia (2023) - In Here We Grow, you'll learn how to build scalable and repeatable marketing programs that result in transformational change - whatever that may look like for your business. Along the way, you'll get to know Marcia Barnes, founder and CEO of Valve+Meter Performance Marketing and her personal story of transformation that took her from poor beginnings to building a marketing methodology that grew one company's annual revenue from $2 million to $440 million.
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Authors: Leiter, Andrea (2023) - The book offers a pre-history of international investment law focusing on the time before 1959 and the ratification of the first bilateral investment treaty and the ICSID Convention. It introduces new primary archival material, including arbitral awards, diplomatic notes, and concession agreements, as well as scholarly writings pertaining to developments in these proceedings
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Authors: Galan-Ladero, M. Mercedes (2023) - This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs. This book takes an international approach, gathering cases developed in different countries and cultures around the world.
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Authors: Parkin, Michael (2022) - The 14th Edition emphasizes real-worldapplications, the development of critical-thinking skills, diagrams renownedfor their pedagogy and clarity, and path-breaki
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Authors: Riley, Tim (2022) - Chapter 1: The Economic Problem. Chapter 2: The Operation of an Economy. Chapter 3: Economies: Their Similarities and Differences
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Authors: Lee, Robert H (2023) - Economics for Healthcare Managers provides the practical guide that healthcare managers need to simplify and strengthen the decision-making process for everyday issues. Written for those with little or no background in economics, the book is designed to engage readers in today’s policy and management challenges. The author references classic studies while also drawing on current research and emphasizing contemporary analyses.
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- Sách/Book
Authors: Epstein, Lita (2023) - Trading For Dummies is for investors in search of a clear guide to trading stocks in any type of market. Inside, you'll get sample stock charts, position trading tips and techniques, and fresh ways to analyze trends and indicators. Learn how to make smart decisions by identifying the stocks, bonds, funds, and commodities that will net you the maximum gain. Assume more risk, reap more benefits, build a more aggressive portfolio, and enjoy the greater gains that come with short- and medium-term trading methods.
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- Sách/Book
Authors: Nour, David (2023) - A revised and updated guide to bridging relationship creation with relationship capitalization Relationship Economics isn't about taking advantage of friends or coworkers to get ahead. It's about prioritizing and maximizing a unique return on strategic relationships to fuel unprecedented growth. Based on the author's global speaking and consulting engagements, Relationship Economics reveals that success comes from investing in people for extraordinary returns
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Authors: Venkatachalam, Ragupathy (2022) - This book presents frontier research on the use of computational methods to model complex interactions in economics and finance. Artificial Intelligence, Machine Learning and simulations offer effective means of analyzing and learning from large as well as new types of data. These computational tools have permeated various subfields of economics, finance, and also across different schools of economic thought.
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Authors: Malaga, Krzysztof (2023) - This book provides a comprehensive overview of the fundamental concepts and principles of microeconomics. It introduces students to the models, assumptions, and empirical applications of modern microeconomics, as well as to the necessary mathematical tools. It covers topics such as economic behavior, consumer theory, theory of the firm, partial and general equilibrium theory, industrial organization, bargaining theory, and Pareto optimality. Students learn not only about economic outcomes at a given point of equilibrium, but also about dynamic economics, which includes both equilibrium and disequilibrium.
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- Sách/Book
Authors: Raghavendra, S (2023) - An Introduction to Economic Dynamics provides a framework for students to appreciate and understand the basic intuition behind economic models and to experiment with those models using simulation techniques in MATLAB. This book goes beyond the often-limited scope of other texts on economic models, which have largely focused on elucidating static equilibrium models. Comparative static analysis inhibits students from asking how the equilibrium position is achieved from an initial out-of-equilibrium position and limits their understanding of the dynamics that underlie such analysis.
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Authors: Tribe, Michael (2023) - The chapters pay homage to Fred’s broad view of the international development process and reflect his breadth of perception both theoretically and geographically.
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Authors: Florio, Massimo (2023) - This second edition presents updated data, more international examples, and more coverage of topics such as very long run discounting effects and climate change as an intergenerational effect. It also includes more practical examples and end-of-chapter questions to aid student’s learning. Applied Welfare Economics is a valuable textbook for upper-level courses on welfare economics, cost-benefit analysis, public policy analysis and related areas.
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