Thông tin tài liệu
| Nhan đề : | Artificial intelligence for strategic communication |
| Tác giả : | Karen Sutherland |
| Chủ đề : | Artificial intelligence | AI cho truyền thông chiến lược | Truyền thông | Xử lý dữ liệu |
| Năm xuất bản : | 2025 |
| Nhà xuất bản : | McGraw-Hill Education |
| Tóm tắt : | This book provides insights from relevant scholars, communication practitioners and AI tool developers. This comprehensive guide combines scholarly rigour with practical application, presenting a data-informed Model for Practice that helps to withstand the constant evolution of AI technology. Each chapter delivers research-informed, actionable tools relating to the multifaceted field of strategic communication including ethical practice, strategy development, content creation, evaluation, and continuous improvement. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/13299 |
| Appears in Collections | Tin học |
ABSTRACTS VIEWS
58
VIEWS & DOWNLOAD
0
Files in This Item:
