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Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Karen Sutherland | - |
| dc.date.accessioned | 2025-08-22T03:22:53Z | - |
| dc.date.available | 2025-08-22T03:22:53Z | - |
| dc.date.issued | 2025 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/13299 | - |
| dc.description.abstract | This book provides insights from relevant scholars, communication practitioners and AI tool developers. This comprehensive guide combines scholarly rigour with practical application, presenting a data-informed Model for Practice that helps to withstand the constant evolution of AI technology. Each chapter delivers research-informed, actionable tools relating to the multifaceted field of strategic communication including ethical practice, strategy development, content creation, evaluation, and continuous improvement. | vi |
| dc.language.iso | en | vi |
| dc.publisher | McGraw-Hill Education | vi |
| dc.subject | Artificial intelligence | AI cho truyền thông chiến lược | Truyền thông | Xử lý dữ liệu | vi |
| dc.title | Artificial intelligence for strategic communication | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | Tin học | |
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