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Authors: Sarah R. Labensky (2018) - On Cooking: A Textbook of Culinary Fundamentals has prepared students for successful careers in the culinary arts. Clear and comprehensive, this text teaches the “hows” and “whys” of cooking and baking principles, while providing step-by-step instructions, visual guidance, and recipes to clarify techniques. The 6th edition expands its “fundamentals” approach, reflects key trends, and adds information on healthy cooking, sous-vide, curing, and smoking, plus dozens of new recipes and more than 200 new photographs.
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Authors: Philip Kotler (2017) - Taking an integrative approach, this highly visual, discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.
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Authors: Salleh Mohd Radzi (2015) - Theory and Practice in Hospitality and Tourism Research includes 111 contributions from the 2nd International Hospitality and Tourism Conference 2014 (Penang, Malaysia, 2-4 September 2014), and covers a comprehensive range of topics, including:
- Hospitality management
- Hospitality & tourism marketing
- Tourism management
- Technology & innovation in hospitality & tourism
- Foodservice & food safety
- Gastronomy
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Authors: Veal, Anthony James (2018) - Coverage of both qualitative and quantitative research methods, ensuring a balanced approach to data collection and analysis
- Practical guidance on conducting research and writing reports, showing the ‘how’ as well as the ‘what’
- Detailed coverage of the development of conceptual frameworks for research, research design, analytical methods and the composition of research reports, providing everything required to conduct a research project
- International case studies and extensive examples from the leisure and tourism literature
- Questions, exercises and further reading for each chapter
Extensive web-based support materials
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Authors: Stephen J. Page (2010) - This 6th edition has been revised and updated to include: new content on: sports, festivals and event tourism including the impact of the Olympic Games, social media impacts on tourism and the growth of medical tourism . This book is highly illustrated with diagrams and colour images, and contains short case studies of contemporary themes of interest, as well as new data, statistics, weblinks to key reports and industry studies.
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Authors: John Cousins (2014) - Understand both the key concepts and modern developments within the global food and beverage service industry with this new edition of the internationally respected text. An invaluable reference for trainers, practitioners and anyone working towards professional qualifications in food and beverage service, this new edition has been thoroughly updated to include a greater focus on the international nature of the hospitality industry. In addition to offering broad and in-depth coverage of concepts, skills...
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Authors: Stephen L.J. Smith (2017) - Training in research methods is increasingly important for students of tourism, and this broad, accessible textbook outlines the concepts and tools essential to understand, manage, and conduct research. Taking a practical approach throughout, this new edition provides advice on the use and cautions associated with some of the more common research designs and tools used by tourism researchers.
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Authors: Leszek Butowski (2016) - Tourism is that area of activity of contemporary man that touches on various fields of human interest. Representatives of numerous academic disciplines find it intriguing for its exceptionally interdisciplinary character. Conditions for and consequences of the development of tourism are investigated, among others, by economists, geographers, sociologists, experts in culture, anthropologists, management and social policy specialists and even by representatives of some natural sciences. Researchers dealing with tourism need to meet strict methodological requirements, but they get access to a very interesting subject of scientific inquiry, which combines social, cultural, economic and environmental aspects to create an ontologically new quality offering epistemological challenges.
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Authors: Dennis R. Lillicrap (2010) - Written by acknowledged experts in food and beverage service, this is considered the standard reference book for food and drink service in the UK and in many countries overseas. It meets the needs of students working towards VRQ, S/NVQ, BTEC or Institute of Hospitality qualifications in hospitality and catering from Levels 1 to 4, or degrees in restaurant, hotel and hospitality management. Now in its eighth edition, new features include: - larger illustrations, making the service sequence clearer than ever - updated information that is current, authoritative and reflects current international trends - a new clearer and easier-to-use design - written by acknowledged experts in food and beverage service
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Authors: Greg Richards (2010) - The consumption of culture is one of the most important aspects of tourism activity. Cultural tourism includes experiencing local culture, traditions and lifestyle, participation in arts-related activities, and visits to museums, monuments and heritage sites. This book reviews a wide range of qualitative and quantitative research methods applied to the field of cultural tourism, including surveys, mystery tourist visits, visitor tracking, grand tour narratives, collage, researcher-created video, photo-based interviews, ethnographic and actor-network approaches. It provides a practical guide on how to conduct research as well as a discussion and evaluation of the methods.
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