Thông tin tài liệu
| Nhan đề : | Customer service marketing : managing the customer experience |
| Tác giả : | Torres, Edwin N |
| Chủ đề : | Customer services; Consumer satisfaction; Marketing; Dịch vụ khách hàng |
| Năm xuất bản : | 2023 |
| Nhà xuất bản : | Routledge |
| Tóm tắt : | This timely book is a comprehensive overview of customer service principles, theories, and practices. It looks at the best practices of service enterprises and the delivery of superior customer service. It also includes classic and contemporary theories relating to the consumers, managers, and their behaviors in organizational setting. The book uses real life applications through examples from business enterprises in various service sectors including hotels, restaurants, theme parks, event management, airlines, cruises, (e-)retailers, finance. The book covers important concepts in service design and delivery including customer experiences, peer-to-peer services |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/10254 |
| Bộ sưu tập | 1-Kinh tế - Quản lý |
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