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    • TVS.005338_TT_Marta Massi - From Art to Marketing_ The Relevance of Authenticity to Contemporary Consumer Culture-Palgrave Pivot (2023).pdf.jpg
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    • From Art to Marketing: The Relevance of Authenticity to Contemporary Consumer Culture

      • Authors: Massi, Marta (2023)

    • Taking a new approach to a relatively underexplored area, this book examines the concept of authenticity and its relevance to marketing management. The author draws on several disciplines, including arts, philosophy, sociology and psychology, as well as focusing on important sub-fields within the field of marketing such as consumer behaviour and tourism.