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    • TVS.004814_TT_Ritu Srivastava - Marketing of Consumer Financial Products_ Insights From Service Marketing-Business Expert Press (2023).pdf.jpg
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    • Marketing of Consumer Financial Products: Insights From Service Marketing

      • Authors: Srivastava, Ritu (2023)

    • This book provides a paradigm shift of thinking that is necessary to address the changing needs of the customers demanding for personalized and customized financial services in a globally competitive market.This book is a practical treatise synergized with a straightforward presentation style. The concepts presented are relatable to the Global Financial Supply Chains.