Item Infomation
| Title: | Marketing of Consumer Financial Products: Insights From Service Marketing |
| Authors: | Srivastava, Ritu |
| Keywords: | Marketing; Consumer Financial; Tài chính tiêu dùng; Tiếp thị |
| Issue Date: | 2023 |
| Publisher: | Business Expert Press |
| Abstract: | This book provides a paradigm shift of thinking that is necessary to address the changing needs of the customers demanding for personalized and customized financial services in a globally competitive market.This book is a practical treatise synergized with a straightforward presentation style. The concepts presented are relatable to the Global Financial Supply Chains. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/10288 |
| Appears in Collections | 1-Kinh tế - Quản lý |
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