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    Browsing by Subject Service industries

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    • Sách/Book

    • A research agenda for service marketing

      • Authors: - (2024)

    • This ground-breaking Research Agenda provides unique insight into the evolution and development of service marketing. Expert contributors present an in-depth overview of the current state of the field, and critically analyse the diverse range of future directions available to researchers.
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    • Sách/Book

    • Service management: operations, strategy, information technology

      • Authors: Fitzsimmons, James A (2023)

    • Services touch the lives of every person in this country every day: food services, communication services, and emergency services, to name only a few. Our welfare and the welfare of our economy now are based on services. The activities of manufacturing and agriculture always will be necessary, but we can eat only so much food and we can use only so many goods. Services, however, are largely experiential, and we always will have a limitless appetite for them
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    • Sách/Book

    • Service operations management : improving service delivery

      • Authors: Johnston, Robert (2021)

    • This book can be used to support a dedicated Service Operations Management course, or a service-focused course in Operations Management. The book is also ideal if you who want to build on knowledge of the basic principles of operations management, and it serves as a handbook for operations managers in service organisations as they seek to develop and implement operations strategies